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Learn How You Can Increase Online Reach of Your Business

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As a seller, your website or ecommerce webstore can bring you a good amount of traffic and sales. It offers a great way to attract new customers and increase the reach of your products and brand. However a small company typically may not have the resources to create a comprehensive website, set up a payment gateway, or invest on online marketing efforts. Even an existing seller could face a roadblock when it comes to increasing reach, as online marketing spends become progressively higher. This is where alliances or relationships with online marketplaces can help. Strategic alliances or relationships with online marketplaces are very effective for increasing reach. An online marketplace is a type of e-commerce website where product and inventory information is provided by multiple third parties, and the transactions are processed by the marketplace operator. The product offered could be a physical product, such as clothing, furniture, books, or electronics. Or it could e...
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Mobile Devices Playing a Key Role in Planning Marketing Strategy for a Business

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Since the demise of newspaper’s great hegemonic grip on advertising, news media minds have been banging their big brains together, trying to come up with ways that not only monetize their content, but also generate some of the sweet ad revenue they used to have the luxury of enjoying. This is, of course, much harder in the infinite space and freedom of the internet. (limited space and information gatekeeping was a true friend to print news) It’s been a bit of a slog and news outlets have been in “trial and error” mode for a while and still haven’t quite gotten it fully figured out. That being said, over the last year or so, user trends have been offering great nuggets of insight that are changing the way marketers and news sites are adapting to trends in mobile news consumption. The landscape for mobile news outlets was important enough to make it to the front page of The Pew Research State of the Media 2015. What was the big deal? That 39 out of 50 legacy news outlets ge...
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What Architecture is right for your Mobile App?

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To determine the right mobile app architecture, a company needs to understand the following: Categorization of Key Features —The company can employ use cases in this process to determine the key features that customers require from the app. Then, the key features should be classified as informational, transactional, or device-oriented. Informational features  are those where information is being consumed by a user, such as reading news on a subject. Transactional features  are those where a user carries out a transaction with the application, such as sharing, buying, or downloading. Device-oriented features  are those that enable a user to utilize device-specific features, such as using the camera or the gyroscope. If a mobile app primarily has informational features, such as consuming news, then a web app might be sufficient. If, however, a mobile app primarily uses device-specific features, such as scanning codes using the camera, then a n...
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Mobile App Development Methods: Part 2

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A number of factors make developing a mobile app difficult, such as the existence of multiple mobile app platforms, various operating system versions for each platform, and multiple device types, each with its own set of unique features. Given this variety, there are also many ways to design a mobile app, but the three most common methods are native app development, cross-platform development, and web app development. The company must decide which of these types of development methods is most suited for its needs. This decision should be guided primarily by what makes the most sense for the customer. Let’s now discuss Cross-Platform Development along with key characteristics and situations in which this type of method should be chosen. Cross-Platform Development —This method involves developing the app once on a cross-platform app development framework and then running it on multiple platforms after making suitable adjustments for each platform. The apps are listed in the...
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Paint an Image for your Marketing Activity

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An image is worth a thousand words. Image-centric social networks are generally very popular and have an impressive retention rate. These sites focus on the posting and sharing of images and short videos. For a successful social media marketing campaign, it is important to stay up-to-date on trends, and image marketing is one of the biggest trends. The consumer attention span is ever shrinking. In today’s information age, audiences are flooded with content available at a single touch. This abundance of content makes it harder for good content to cut through the clutter and get noticed, but images capture the attention of consumers. They must be presented with engaging content quickly, or viewers will quickly move on to the next item. If a social media post has multiple paragraphs of text, there is a chance it will be ignored by people who feel they do not have time to read it. However, images stand a better chance of capturing people’s attention, and therefore, a post wit...
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What are the technical skills required for developing a mobile app?

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Generally, a company assigns a dedicated team to develop mobile applications for the organization. This team might be in-house, or the company may choose to assign the development work to an external firm. In either case, it is essential that the team has the necessary skills to develop mobile applications with the features that the company has determined are required.   A company may have fewer features in its first few apps, but it should ensure that the application development team has the requisite skills to create apps that have more advanced features as well, in case the company decides to add features at a later time. Given increasing mobile usage among customers across all industries, companies will, in all probability, need to constantly adapt to consumer needs and create more advanced mobile apps to keep up with mobile app trends and changing demands.   Also, several mobile application development platforms exist, and the team should ideally be able...
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