learningdigitalmarketingconcepts

As a seller, your website or ecommerce webstore can bring you a good amount of traffic and sales. It offers a great way to attract new customers and increase the reach of your products and brand. However a small company typically may not have the resources to create a comprehensive website, set up a payment gateway, or invest on online marketing efforts. Even an existing seller could face a roadblock when it comes to increasing reach, as online marketing spends become progressively higher. This is where alliances or relationships with online marketplaces can help. Strategic alliances or relationships with online marketplaces are very effective for increasing reach. An online marketplace is a type of e-commerce website where product and inventory information is provided by multiple third parties, and the transactions are processed by the marketplace operator. The product offered could be a physical product, such as clothing, furniture, books, or electronics. Or it could e...

To determine the right mobile app architecture, a company needs to understand the following: Categorization of Key Features —The company can employ use cases in this process to determine the key features that customers require from the app. Then, the key features should be classified as informational, transactional, or device-oriented. Informational features  are those where information is being consumed by a user, such as reading news on a subject. Transactional features  are those where a user carries out a transaction with the application, such as sharing, buying, or downloading. Device-oriented features  are those that enable a user to utilize device-specific features, such as using the camera or the gyroscope. If a mobile app primarily has informational features, such as consuming news, then a web app might be sufficient. If, however, a mobile app primarily uses device-specific features, such as scanning codes using the camera, then a n...

Generally, a company assigns a dedicated team to develop mobile applications for the organization. This team might be in-house, or the company may choose to assign the development work to an external firm. In either case, it is essential that the team has the necessary skills to develop mobile applications with the features that the company has determined are required.   A company may have fewer features in its first few apps, but it should ensure that the application development team has the requisite skills to create apps that have more advanced features as well, in case the company decides to add features at a later time. Given increasing mobile usage among customers across all industries, companies will, in all probability, need to constantly adapt to consumer needs and create more advanced mobile apps to keep up with mobile app trends and changing demands.   Also, several mobile application development platforms exist, and the team should ideally be able...